Collecting and analyzing customer, marketing, and web behavioural data.
Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
Developing and presenting learnings from your analyses, including actionable insights and recommendations.
Developing digital campaign and web measurement strategies.
Creating dashboards, data visualizations, and campaign and website performance reports.
Monitoring and analyzing digital media and marketing trends.
The Candidate must have skills in the following areas;
- Web Development
- Search Engine Optimization (SEO)
- Social Media Promotion
- Email marketing
- Other related digital marketing skills
- Minimum of a degree in Marketing or related discipline
- 2-5 years of experience