VP of Marketing

Responsibilities

• Through the Marketing teams you will drive our user count growth, in tandem with the Product team (Conversion Tribe)
• Serving as the leader, steering and guiding the marketing team, across multiple pillars: organic, paid as well as earned
• Development as well as oversight over a marketing strategy aimed to increase member acquisition, growth across our markets and content channels
• Setting and tracking clear-cut marketing OKRs aligned to marketing strategy and Xapo’s business objectives
• Remaining abreast of and reporting on key campaign metrics across the Xapo Bank environment
• Being obsessed with the data and the numbers aligned to marketing campaigns, keeping track of successes as well as areas of improvement
• Supporting customer profiling and determine propensity modelling in support of both acquisition and retention segments
• Partnering with the Engineering, Data, Product and other stakeholder teams that directly impact Xapo’s customers
• Working with key business stakeholders to determine accurate resource allocation and oversight of any applicable internal marketing agency teams (PR and otherwise)
• Management and oversight of marketing spend, in alignment with business partners as well as delivery of efficient agency and supplier investment
• Participating in monthly/quarterly/annual goal setting and ensuring the team is aligned to the overall objectives set by the business
• Heavily involved in co-owning and driving our branding efforts, focusing on fine tuning messaging and brand feel together with your peer in Design

Requirements

• Extensive marketing management background spanning established companies and early-stage high-energy startups.
• A Bachelor’s Degree in Marketing or similar field
• Demonstrated track record of experience within Digital Banking, Fintech, Payments or Blockchain/Crypto industries (preference given to Crypto domain experience)
• Extensive experience in performance marketing as well as driving organic growth (SEO, etc.)
• Excellent track record of building and executing Growth and User Acquisition strategies
• Demonstrated accountability for clear articulation as well as execution of marketing strategy, including board-level vision and strategy
• Experience building, leading and growing high performing marketing teams
• Demonstrated experience working across LATAM, Africa and Asia (preferred)
• An entrepreneurial spirit that is flexible, experimental, and resourceful
• A go-getter mentality and always pushing for results: you’re not afraid to get your hands dirty