3 weeks ago
Marketing & Social Media Engagement Specialist
Trendylas E-commerce Limited
Marketing & Communications
Easy Apply
Job Summary
The Marketing & Social Media Engagement Specialist would drive brand awareness and user growth among young women, thrifters, and luxury fashion lovers in Nigeria . This role involves executing social media campaigns, collaborating with influencers, and engaging with fashion communities to position Trendylas as the go-to resale hub for women fashion
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
- Working Hours : Morning Shift
Job Description/Requirements
Responsibilities:
- Develop and execute marketing campaigns to engage young women, thrifters, and luxury fashion lovers.
- Build Trendylas’ presence on social media platforms (Instagram, TikTok, Twitter, and Facebook).
- Partner with fashion influencers, thrift store owners, and resale communities to promote Trendylas
- Create engaging content, including social media posts, reels, and stories showcasing Trendylas listings and buyer-seller interactions.
- Plan and execute pop-up events, meet-ups, and collaborations with local fashion communities.
- Drive brand awareness through influencer outreach, paid ads, and organic content marketing
- Monitor trends in the resale and thrift fashion industry to align marketing efforts with consumer interests.
Requirements:
- 4 years experience
- Degree in a related field
- Passion for fashion thrifting and resale culture
- Experience in social media marketing, influencer outreach or community engagement
- Strong communication and storytelling skills
- Ability to create visually appealing content using Canva, CapCut or other design tools
- Knowledge of Lagos’ fashion scene and youth culture
- Self-motivated, creative and results-driven.
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