Trade Marketing Manager

Responsibilities:

• Lead and define the Trade Marketing strategies, to offer relevant permanent & temporary solutions for key segments, seasons, events, and promotional opportunities.
• Own point-of-sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
• Identify, communicate, and activate opportunities to further drive perfection at trade.
• Develop and execute end-to-end in-store plans for a new products launched into the marketplace, including fixtures, updates, and roll-out in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer–specific Trade Marketing plans. Identify Shopper Insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines.
• Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing, and sales collateral) for the use of the sales team and merchandisers.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Drive best practice sharing across regions and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across all key regions including a unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution regularly. translating them into data-driven action plans.
• Analyze sell-out data to measure the effectiveness of our in-store efforts. Measure the ROI of major initiatives.
• Collaborate regularly with different departments within the organization and multiple third-party agencies. On-board and manage external vendors including contracts, budget, and KPIs set up related to Trade Marketing.
• Drive all aspects of trade excellence, planning and implementation, merchandising, training, and events with our key retail partners.
• Responsible for the total lifecycle of strategic trade marketing initiatives.
• Collaborating with stakeholders to identify new opportunities, develop strategies together with sales managers, design programs, and execute, measure, and evaluate them against agreed-upon goals and objectives in alignment with brand-building teams.
• Maintain high standards in all aspects of planning, execution, and evaluation, to ensure all programs are driven to completion.

Requirements:

• Minimum academic qualification of BSc degree in marketing
• At least 5 years of experience
• An MBA will be an added advantage
• Creative and innovative thinking
• Strong business acumen with an appreciation for commerciality
• Solid analytical and negotiation skills
• Creative problem-solving abilities; strong verbal and written presentation skills
• Intermediate/advanced Excel and PowerPoint skills