Digital Marketer

Responsibilities:

• Assist the team in the development of the overall digital marketing strategy
• Support the Social media manager to  Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing on various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Ensure that  conversion, pixel, and event tracking on the website and across various digital platforms are set up
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
• Work with the marketing team to research businesses and individuals to identify potential new markets/clients and marketing initiatives.
• Contact prospects on phone to close deals

Requirements:

• Minimum academic qualification of OND in marketing or related field.
• Minimum of 2 years of work experience in digital marketing or related role.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
  
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.