Strategy & Planning Manager

Responsibilities:

• Lead and shape strategy that will attain new business growth while preserving and retaining existing business base
• Translate strategy into clear objectives and marketing initiatives
• Maintain up-to-date knowledge of the competitive landscape, in consultation with brand strategy, and work to develop long-term plans for competitive differentiation.
• Develop and implement recommendations for long term marketing programs which could include strategic alliances with other brands.
• Collaborate closely with client service to develop programs for thought leadership in the market and to clients.
• Work closely with colleagues to support go-to-market plans, events, sponsorships, and branding.
• Interpret and analyze market trends and product data to identify customer and brand opportunities.
• Analyze and develop procedures to measure and track success of marketing initiatives.
• Independently manage the work of analyst(s) and/or marketer(s) in support of programs and initiatives.
• Effectively mentor and coach team members on marketing initiatives and new trends.
• Seek and get appropriate involvement of staff, build on and channel members contributions and ideas to fruition.
• Monitoring and evaluation of strategy implementation and follow-up support.
• Research and gather data to develop well-informed strategic plans for clients.
• Liaise with Client Service and Creative to receive feedback and create improvements to strategies.
• Provision of capacity building and training capabilities.

Requirements:

• Minimum academic qualification of a Bachelor’s degree in social sciences or any relevant field of study.
• Master’s degree in social sciences or any relevant discipline will be an added advantage.
• Significant experience in a similar position
• Strong leadership experience managing a team; hands-on management & coaching experience.
• Track record of developing services and/or account management leadership.
• A good general knowledge of 360-degree advertising with focus and strength in experiential marketing.
• An impressive track record in servicing local and international businesses.
• Proven track record in growing accounts, winning new business/pitches.
• A portfolio that demonstrates a history of generating innovative ideas

Skills & Competencies:

• Good knowledge of Market Competition
• Good multitasking capabilities
• Good analytical and problem solving
• Proficiency in the use of Microsoft Word, PowerPoint, Excel and other applications
• Strategic Thinking
• Effective management of client portfolios
• Good time management
• Ability to work well under pressure
• Very good interpersonal skills
• Excellent verbal and written communication skills
• Result-oriented
• Team Player
• Analytical / Problem solving skills
• Excellent verbal and written communication skills
• Trend-spotter
• Excellent Leadership/influencing
• Strong Organization and coordination skills
• Coaching and people management
• Team building / conflict management