Strategic Marketing Lead

POSITION SUMMARY 

The Strategic Marketing Lead is responsible for the creation of strategies and market plans that allow ITA Group to grow the sales and profitability of our solutions and services. The Strategic Marketing Lead is accountable for market definition, competitive research, internal training, and business and marketing plan development and vision (including messaging, positioning, go-to-market strategies and lifecycle management). The Strategic Marketing Lead is responsible for executive level reporting on solution performance working with sales, sales support, product, operational and analytics teams to create and manage ITA Group solutions.

HIRING REQUIREMENTS

Bachelor’s degree in marketing, communications or other related field, or equivalent work experience.  Five to seven years of experience in product marketing or solution selling in a B2B services sales organization.  Strong marketing skills, particularly for sophisticated, time-constrained B2B professionals. Experience launching solutions and services, tracking effectiveness, reporting results, and refining approach to improve performance.  Experience in demand generation, social media, digital marketing, content marketing, storytelling, influencer marketing, or project management preferred.  Curiosity and drive: resourceful self-starter excited to take initiative, drive things forward and deliver results. Naturally curious about business and drivers of growth; committed to truly understanding clients and users — their needs, interests, sensitivities, career journeys, and buying behaviors — to make the best possible decisions and guide marketing strategy in the most effective direction.  Creative thinker with an ability to empathize with our clients and help shape and verbalize solutions that meet their needs. Communication skills: active listening as well as exceptional writing and presentation skills; able to synthesize complex information into compelling customer messaging and relay product and marketing plans to multiple audiences.  Interpersonal skills: high EQ, natural ability to build rapport with many different people quickly; gravitas to convey expertise along with the humility to accept feedback and others’ points of view in a highly collaborative environment.  Track record: proven record of achievement in professional, academic and/or extracurricular activities  Ability to travel (as needed) to ITA Group regional offices and client locations as requested by clients or internal team members to support presentation and sales efforts.  Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.  Ability to work the time necessary to complete projects and/or meet deadlines.