Social Media Officer

Responsibilities:

• Develop social media strategies with the aim of increasing brand awareness and customer engagement
• Analyse the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
• Create captivating content for the organisation’s social media sites, which may include writing blogs, articles, posts, and multimedia content
• Stay up-to-date with the latest social media trends and digital technologies
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Develop and oversee competitions and campaigns to draw attention to the brand
• Set measurable goals for campaigns, measure and show the Return on Investment (ROI)
• Monitor and respond to customer feedback, comments, and social media posts
• Manage the social media team and guide junior members
• Liaise with other departments to create a holistic and effective online marketing strategy

Requirements:

•  A good first degree
• Extensive experience in working with various social media platforms
• Great communication skills in order to liaise with multiple stakeholders, creatives, and departments
• Strong leadership skills to successfully manage a team
• Good networking skills to form relationships with influencers and other key players
• An ability to multitask and perform under pressure
• The ability to think strategically and creatively
• Solid knowledge of computers and relevant operating systems and software programs
• A sound understanding of SEO, web traffic metrics, and keyword search