Social Media Manager

Responsibilities:

• Develop, implement, and manage social media strategy aligned with business goals.
• Create, curate, and publish engaging content across all social media platforms (e.g., Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube).
• Manage the social media content calendar and ensure timely delivery.
• Collaborate with marketing, design, and content teams to ensure consistent brand messaging.
• Monitor SEO, user engagement, and web traffic metrics.
• Respond to comments and customer inquiries in a timely and professional manner.
• Stay up to date with the latest social media best practices, technologies, tools, and trends.
• Use social media analytics tools to measure campaign effectiveness and optimize performance.
• Coordinate with influencers, brand ambassadors, and external agencies as needed.
• Develop and manage social media advertising campaigns (e.g., Meta Ads, LinkedIn Ads, TikTok Ads).

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1-2 years of proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, tools, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and ability to produce visually appealing content.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with analytics platforms (e.g., Meta Insights, Google Analytics, Sprinklr).
• Basic graphic design and video editing skills are a plus (e.g., Canva, Adobe Creative Suite).

Preferred Skills:

• Experience with paid social media campaigns.
• Knowledge of influencer marketing and UGC strategies.
• Strong project management and organisational skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Remuneration: NGN 100,000

Working Condition: Flexible hours depending on campaign schedules and content timelines.