New
2 weeks ago
Social Media Manager & Contents Creator
Grey Vertigo Services Ltd
Marketing & Communications
Easy Apply
Job Summary
We're looking for a highly creative, results-driven, and data-savvy Social Media Manager & Content Creator to lead our online presence and significantly drive customer acquisition. This pivotal role will be responsible for developing and executing our social media strategy, producing engaging content across all our platforms.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with TheTravel Hunters' business goals, focusing on increasing brand awareness, engagement, and direct bookings.
- Manage and grow our presence across key social media platforms (e.g., Instagram, Facebook, X, TikTok, YouTube).
- Monitor social media trends, tools, and applications, and actively participate in relevant conversations.
- Engage with our online community, respond to comments and messages, and foster brand loyalty.
- Conceptualize, create, and curate high-quality, engaging visual and written content (images, videos, graphics, captions, stories, reels, blog snippets) that resonates with our target audience (domestic travelers, business travelers, value seekers).
- Tell compelling stories about destinations, hotel experiences, travel tips, and promotional offers.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
- Collaborate with the Customer Experience team to leverage new listings and special hotel features in content.
- Plan, execute, and optimize paid social media campaigns across various platforms (Facebook Ads Manager, Instagram Ads, etc.) to drive website traffic, leads, and direct hotel bookings.
- Conduct audience research, keyword research, and competitor analysis to inform ad targeting.
- Monitor ad performance, analyze data, and provide regular reports with actionable insights to improve ROI.
- Manage ad budgets effectively to maximize results.
- Monitor, analyze, and report on social media and advertising performance using relevant tools (e.g., Meta Business Suite, Google Analytics).
- Provide actionable insights and recommendations for continuous improvement.
- Stay up-to-date with social media best practices, algorithm changes, and emerging trends.
Requirements:
- Minimum of 2+ years of experience in social media management, content creation, and demonstrable success in running paid social media ad campaigns.
- A strong portfolio showcasing successful social media campaigns, engaging content, and ad performance results.
- In-depth knowledge and hands-on experience with major social media platforms (Instagram, Facebook, X, TikTok, ) and their respective advertising platforms (e.g., Facebook Ads Manager / Meta Business Suite ).
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite - Photoshop, Illustrator, Premiere Pro for video editing is a huge plus). Strong photography and videography skills are highly desirable.
- Excellent written communication skills for crafting compelling captions, ad copy, and social media narratives.
- Ability to interpret data, analyze campaign performance, and make data-driven decisions for optimization. Proficient in the use of Marketing Tools e.g., Google Analytics, and Looker Studio e.tc
- A passion for generating fresh ideas and pushing creative boundaries.
- Adaptability: Ability to thrive in a fast-paced, startup environment and adapt to evolving priorities.
- Reside in Abuja and be available for in-office attendance at least 3 times a week.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
- Willing to learn: open to criticism and adaptability to changing needs, we are a startup.
- We need someone who is working to get things done, at a fast pace, communicates the messaging across and diligent.
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