Social Media Manager

Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with the company's marketing objectives and target audience.
• Identify and prioritize key social media platforms that best suit the company's goals and audience demographics.

Content Creation and Management:

• Create engaging and compelling content for social media platforms, including but not limited to text posts, images, videos, and infographics.
• Maintain a content calendar to ensure a consistent posting schedule and timely delivery of content.

Community Engagement:

• Monitor social media channels and promptly respond to comments, messages, and mentions, engaging with the audience in a genuine and personable manner.
• Foster a positive online community by encouraging discussions and addressing customer inquiries and concerns.

Social Media Advertising:

• Develop and implement paid social media advertising campaigns to promote products, services, and events, ensuring effective targeting and budget management.
• Monitor ad performance and optimize campaigns to achieve desired outcomes.

Analytics and Reporting:

• Track and analyze social media metrics and performance to assess the effectiveness of strategies and campaigns.
• Generate regular reports showcasing key insights, trends, and recommendations for continuous improvement.

Influencer and Partnership Management:

• Identify and collaborate with relevant influencers and industry partners to expand the brand's reach and increase engagement.

Trend Monitoring:

• Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure the brand's presence remains fresh and relevant.

Brand Voice and Consistency:

• Maintain and promote the company's brand identity and voice across all social media platforms.

Crisis Management:

• Handle social media crises and negative feedback professionally and diplomatically, following the company's established guidelines.

Requirements:

• Minimum academic qualification of HND degree in any related discipline
• 1 - 2 years of working experience
• Good knowledge of social media algorithm.

Location: Lekki, Lagos

Remuneration: NGN 100,000