Social Media Manager

Responsibilities:

• Develop and execute digital marketing campaigns
• Strategize and execute digital marketing campaigns across various platforms, including social media, email marketing, SMS campaigns, SEO, and paid advertising.
  
• Oversee day-to-day management of campaigns to ensure brand consistency and message coherence.
• Facilitate the growth of brand and company awareness through various social media channels.
• Design and implement Social Media strategies aligned with business goals.
• Maintain a strong Social Media presence and engage with the audience effectively.
• Monitor and review SEO and web traffic metrics to identify areas of improvement.
  
• Devise and implement content strategies while analyzing engagement data to enhance brand loyalty.
• Work closely with the brand to create and implement monthly social media strategies.
• Ensure brand consistency in tone, voice, and terminology.
• Supervise all aspects of social media interaction between customers and the company, ensuring a positive customer service experience.
  
• Create actionable plans to grow and maintain followers on popular social media platforms.
• Build brand awareness by engaging relevant influencers in the industry.
• Utilize analytical tools such as Google Analytics and others to track progress on all social media platforms.

Requirements

• Proficiency in Microsoft Office, Excel, and PowerPoint.
• General knowledge of Search Engine Optimization (SEO) and internet ranking for web content.
• Demonstrated experience in defining target audiences and creating unique marketing campaigns to capture their attention.
• Strong understanding of marketing strategy and its application across various outreach channels.
• Skills in branding, graphic design, social media promotion, and Google ads.
• Ability to successfully run advertisements on all social media platforms.
• Knowledge of graphic design will be advantageous.
• Experience in event marketing, campaign management, influencer marketing, or digital marketing.
• Proficiency in designing and creating content for social media handles.
• Strong project management skills, ability to multitask, and meet deadlines in a fast-paced environment.
• Demonstrable experience with SEO/SEM and CRM software.