Social Media Content Creator - West and Central Africa

Job Location: Lagos, Nigeria The team you would join:
Sun Kingâs Marketing team strategies, designs, and implements campaigns, communications, and brand activations to promote the sale of solar-powered home energy solutions through the companyâs âEasyBuyâ direct-to-consumer (B2C) and distribution partnership (B2C) channels. Working through more than 15,000 commission sales agents, 250+ Sun King branded retail shops, hundreds of rural retailers, and more than 100 wholesale distributors.

The Marketing team works hand in hand with the companyâs in-house Creative team, the Direct Sales and Distribution Partnerships teams, Finance, and Operations to execute below- and above- the line marketing activities, corporate communications, and brand promotion to drive sales and maintain its top spot in the market.
About the role: We are on the lookout for a talented and dynamic Social Media Content Creator with a particular focus on the Nigerian market. Your role will encompass creating compelling content that resonates with our audience, promoting brand awareness, and enhancing Sun King's digital footprint in Nigeria, Togo, and Cameroon, as well as all future Sun King West and Central Africa markets. Your ability to intertwine creativity with decisions backed up with data will be paramount in driving engagement and conversions.. Department Marketing & Creative Employment Type Permanent - Full Time Location Nigeria Workplace type Hybrid

What you would be expected to do:

Generate, edit, publish, and ensure content is rolled out on daily basis, especially content that builds meaningful networks and encourages community members to take action. Ensure brand consistency by working with other teams. Ensure prompt reply to social media inquiries by coordinating with social media executives across all markets. Oversee the aesthetic design of social media accounts (Facebook timeline cover, profile pictures, post layout, etc.). Use content scheduling tools to streamline content dissemination. Suggest and implement new features, and promotions to boost brand awareness. Stay updated with the latest trends and technologies in the world of social media, design tools, and apps. Develop briefs for influencer partnership. Work with sales and marketing teams to refine digital user journeys and optimize sales. Support organizational teams in executing advertising campaigns on various platforms, including social media and Google. Travel for content collection at brand activation spots and customer residences. Create and publish monthly internal newsletters for the Nigeria marketing team. Produce content in French or work with French-speaking colleagues to help create content for Francophone African countries in West Africa. Push forward social media content creation with creativity, poise, and imagination to relate with our customers across written text, graphics, video and other creative mediums.

You might be a strong candidate if you

Have HND/BSC from a reputable institution. Have minimum of 2 years copywriting experience, with an ability to produce engaging and authentic content. Have some experience and working knowledge of social media advertising. Have excellent and personable written English and an ability to spot mistakes. Have proven experience working with graphic design and video teams. Demonstrate expertise in creating content strategies that align with branding and marketing initiatives. Are proficient in creating various content types, including posts, infographics, videos, and more. Have experience in analyzing content performance metrics and refining strategies accordingly. Have in-depth knowledge of advertising on social media platforms like Facebook, Instagram, and Twitter. Strong skills in ad design, campaign setup, launch, targeting, and optimization for maximum ROI. Are Interested in social impact and the solar energy sector. Are able to navigate and thrive in a multicultural environment.

What we offer (in addition to compensation and statutory benefits)

An opportunity to grow professionally in a dynamic, fast-growing, high-impact industry. The chance to work in an open-minded, collaborative culture surrounded by enthusiastic Sun King Employees who are driven by the challenge of continuously innovating and growing a smart, sustainable business with a profound impact on the world. A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.  Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Academy.

About Sun King

Sun King is the worldâs largest off-grid solar energy company with cutting-edge product design, pioneering fintech and a grassroots installation model that provides energy to the 1.8 billion consumers across Africa and Asia who lack access to reliable electricity. Founded in 2007, Sun King sets the gold standard for off-grid solar performance and design as part of its mission: powering access to brighter lives.Sun Kingâs 2,500+ staff and 23,000 field agents serve 100 million product users based in 65 countries around the world. With direct-to-consumer sales active in 11 countries, Sun King is growing rapidly. Every month, we equip 330,000 homes and businesses with power and light. The needs of energy consumers in Africa and Asia are diverse. From cost-effective and durable lamps to powerful home and business energy systems as well as modern entertainment and energy storage systems, Sun King's broad array of products unlock a higher quality of life. Whether devising safe and environmentally friendly electric-powered cookers or exploring the future of pay-as-you-go mobility and vehicles in Africa to concocting ever-more-powerful solar energy solutions, Sun Kingâs technology team nurtures and devises scalable, inventive solutions to pressing global challenges.Sun Kingâs innovative pay-as-you-go financing model dismantles the upfront cost burden that blocks low-income households from transitioning from polluting and harmful kerosene fuels and gas generators to clean, affordable and green solar energy. Sun King customers can purchase products using the companyâs technology-enabled, pay-as-you-go âEasy Buyâ financing service, which breaks payments down into regular, affordable instalments. These payments can be made via mobile money for as little as $0.15 a day. After one to two years of payments, customers own their solar equipment outright.Though united by a commitment to serving underserved off-grid families, Sun King comprises a broad, inclusive group of individuals working across 11 countries. Sun Kingâs world-class roster of product designers, data scientists, logistics experts, customer service professionals, operations gurus and marketing and communications strategists work together to devise solutions to the complicated and multidimensional challenges of energy access, climate action and social inclusion.Across the diverse countries where we operate and work, we build awareness of diversity and promote equity. Sun King is committed to gender equality in the workplace. Women represent 47% of Sun Kingâs workforce.