Social Media and Community Manager

Responsibilities:

Social Media Management:

• Develop and execute a comprehensive social media strategy aligned with the hotel’s brand identity and marketing goals.
• Manage daily operations of the hotel's social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.)
• Create, curate, and schedule engaging content including images, videos, stories, and reels showcasing hotel amenities, services, events, and guest experiences.
• Collaborate with the marketing and creative teams to plan campaigns, promotions, and seasonal content.
• Monitor trends in the luxury hospitality industry and integrate them into the content strategy.
• Maintain a consistent brand voice and aesthetic across all digital channels.

Community Engagement:

• Actively respond to comments, direct messages, reviews, and guest feedback across platforms in a timely and professional manner.
• Foster a positive and welcoming online community, encouraging conversations and guest interactions.
• Engage with influencers, travel bloggers, and brand advocates to increase brand visibility and reach.
• Promote user-generated content by encouraging guests to share their experiences and tagging the hotel.
• Coordinate and host online events, live Q&As, and contests to boost audience participation.

Reputation Management:

• Monitor online reviews (TripAdvisor, Google, Booking.com, etc.) and coordinate with relevant departments to respond to guest feedback.
• Identify trends in guest sentiments and escalate issues to hotel leadership when necessary.
• Protect and enhance the hotel’s online reputation through strategic communication.

Collaboration & Coordination:

• Work closely with departments such as front office, F&B, events, and spa to promote their services and happenings.
• Liaise with photographers, videographers, and content creators to produce high-quality visual content.
• Support the PR team with digital amplification of press releases, awards, and media features.
• Assist in managing collaborations and partnerships with luxury brands and tourism boards.

Requirements:

• 1 year experience
• Minimum of HND
• Good communication skills