Social Media/Digital Marketing Officer

Responsibilities:

• Support and implement social media strategy for the group ensuring it aligns with the company’s brand
• Daily management and update of websites and blogs
• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc
• Constant engagement on all social media handles; Facebook, Twitter, histogram, google, Google Plus, WhatsApp, blogs, Bloomberg, etc
• Drive search engine optimization for the association
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Create engaging and professional image and video visuals that reflect client and their brand
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web pages blog content, or social media messages.
• Co-develop all association collaterals and online and offline publications.
• Be responsible for all newsprint, radio and television, and all public relations activities.
• Designing, producing, and managing interactive online content, including email templates, social media, promotional artwork, and informative ebooks.
• Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Ensuring consistency in designs and content across all company platforms.
• Reviewing product positioning and online marketing content to identify room for improvement.
• Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.

Requirements:

• Bachelor's Degree in Digital Design, Graphic Design, or a related field
• Minimum of 3  years of relevant work experience.
• Proven experience in a professional digital design role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• A portfolio of previous digital design work to showcase experience and creativity.
• Solid knowledge of design software programs, such as Sketch, and Adobe Creative Suite.
• Ability to clearly present design ideas and concepts for campaigns and projects.
• A team player with exceptional organizational and technical skills.