SEO Manager

Responsibilities:

• Strategy and Planning Develop and refine comprehensive SEO strategies across all Pulse markets that increase the company's search engine results rankings.
• Set measurable goals that demonstrate improvement in marketing efforts and report on SEO performance on a market-by-market basis.
• Conduct detailed competitor analysis across various regions, including analysis of competitor advertising links.
• Develop and implement market-specific and cross-market link-building strategies.
• Execution and Monitoring Perform ongoing keyword research, considering both global trends and specific nuances of each Pulse market, to discover and expand keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.
• Monitor daily performance metrics across all markets to understand SEO strategy performance, identifying market-specific trends and opportunities.
• Team Collaboration Efficiently communicate & collaborate with the editorial teams across markets to manage SEO strategy and align on goals.
• Work with the tech/development team to ensure SEO best practices are properly implemented on the backend or any newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Continuous improvement Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords in each market.
• Guide the editorial team to write compelling and high-quality website content, including blog posts and page descriptions for maximum optimization and search engine rankings.

Requirements:

• A minimum of 3 years experience in successfully developing and executing SEO campaigns, ideally in a multi-market context.
• Strong understanding of search engine algorithms and ranking methods, with the ability to adapt to their updates and changes.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Up-to-date with the latest trends and best practices in SEO and SEM. Experience with SEO industry programs, such as Google Analytics.
• Knowledge of keyword research and data mining tools.
• Able to complete competitive analysis of other companies within the industry.
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis.
• Familiarity with content management systems. Experience with other aspects of marketing, such as customer growth and promotion, is a plus.