Senior Writer, Brand

Job Responsibilities

• Translate product positioning from Product Marketing and brand positioning from Brand Marketing into cohesive, accurate, on-brand messaging and copy for the marketing website, product launches, advertising, and events promotion.
• Continuously draft website copy for updates and experiments, relentlessly optimizing the experience and driving conversions and activations.
• Partner with the Advertising team to deliver compelling copy for prospecting, direct response, and brand advertising initiatives across all touchpoints.
• Drive the copy for Zapier’s annual user conference, ZapConnect, writing compelling copy for the web, emails, promotions and print that inspires registration and attendance and improves brand perception.
• Strategically align Zapier’s brand voice to map to our customer experience, providing clarity, consistency, and making our audience feel seen.
• Draft and give direction on copy or scripts for advertising, primary web pages, landing pages, events, campaigns, emails, blogs, and more.
• Give, seek, and receive thoughtful critical feedback. You’ll help others become better writers and become a better writer yourself.

Job Requirements

• You are an experienced writer. You have 5+ years of copywriting or editorial experience.
• You live and breathe brand voice and tone. You understand how to use the levers of voice and tone to meet an audience where they are.
• Your favorite book is your brand style guide. Ok, maybe not, but it’s one of your most-referenced resources. You know that consistency is key, have a deep understanding of AP Style, and can catch when style rules aren’t being followed. You know how to develop content frameworks that fit within brand guidelines and can live as part of a design system.
• You have experience copywriting a successful ad campaign or product launch. You enjoy working with designers and marketing partners to create differentiated, simple, high-quality ways to reach audiences.
• You have a fresh, original voice that keeps readers engaged. You know how to write in a way that differentiates a brand and turns the heads of our audience.
• When writing and editing, you know what to cut. You’re a relentless self-editor and can distill a message to its simplest and clearest form.
• You make complex things easy to understand. You enjoy presenting information in ways that provide aha moments for customers. You strike down jargon wherever you find it.
• You are scrappy. When something needs to be done, you default to action.
• You collaborate with the best of them. You work well with engineers, strategists, marketers, designers, and executives.
• You value diplomacy. You have the ability to gracefully hear and strategically interpret feedback about your writing.
• You’re a storyteller at heart. You draw threads together from leadership, marketing, PR, content, product, and Zapier history to establish a story framework that is consistent across all channels.