Senior Marketing Specialist

Responsibilities:

• Executing and contributing to the creation of cost-effective digital marketing programs and communications that ultimately drive sales at every touchpoint of the customer journey.
• Develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular.
  
• Lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it.
  
• Develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community, Instagram, tik tok etc)
  
• Monitor performance and constantly optimize the campaigns.
• Design, build and maintain company’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Ensure exponential increase in all sales projections and target.
• Monitor and report on sales and marketing performance and ROI, tying channel performance to company financial targets.

Requirements:

• Minimum academic qualification of a Bachelor's or Master's degree) in  Marketing or any  related discipline), with impeccable written English language skills
• 5 years of working experience
• The candidate must have recent extensive PPC experience. 
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy). 
• Must have extensive CRM experience. 
• Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
• Numeracy skills, with strong IT skills. 
• A proven track record of 'making a difference
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Remuneration: NGN 500,000 monthly