1 month ago

Job Summary

Responsible for co-generating Wigwe University brand, sales & marketing/events strategy; driving cross-national and foreign students' recruitment as required. Ensure students and prospects are well informed across all aspects of University lifecycle (research, application, acceptance, student life, alumni), via various marketing methods/tools

  • Minimum Qualification: MBA / MSc
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements


Planning and Organizational Strategy:

  • Directing and organizing Wigwe University launch campaigns, conferences, and other activities
  • Building plans making sure creative and content are aligned with the Wigwe University strategic objectives
  • Coordinate ideas for future programs and campaigns• Coordinate and implement strategic ideas to attract students to Wigwe University locally and internationally
  • Promote and assign marketing team members according to Wigwe service categories within areas of focus in specified locations
  • Plan, initiate, implement, and manage all Wigwe student recruitment & marketing activities in the organization and reported to the CMO
  • Lead the development and implementation of marketing strategies to achieve defined business growth objectives across all channels
  • Lead brand development including messaging, talking points, copy, brand guidelines, marketing collateral, etc., amongst other functions

Marketing Communication:

  • Collaborate with relevant units & departments to formulate and administer policies to ensure the integrity of the University’s communications and shape public perception
  • Keep informed on developments in the fields of marketing and communications, not-for-profit management and governance, and the specific business of the University, and use this information to help the institution operate with initiative and innovation
  • Reflect, articulate, and promote the mission, vision, and identity of Wigwe University
  • Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance Wigwe University’s image and position within the marketplace and the general public, and facilitate internal and external communications
  • Implement the strategic and creative design of Wigwe University marketing and communications activities and materials including Admissions/Enrollment Management, Website(Social Media, and video production), Wigwe University Online, Institutional Advancement, Conference Services, Media Relations, and Vice Chancellor’s Office

Marketing Campaign:

  • Utilize the Campaign marketing budget to maximize awareness/conversions through brand response campaign activity
  • Work with a variety of stakeholders (Wider Marcoms team, Colleges & other departments), to ensure  & deliver a program of marketing activity that grows awareness / generates sales across:
  • Acquisition campaigns (key periods)•Retention
  • Cross-selling
  • In reach/outreach marketing• Develop policing protocols to ensure the accuracy of brand delivery across all facilities & programmes•
  • Identify future needs/opportunities to maximize brand awareness /conversions
  • Conduct analysis to evaluate success/opportunities to improve (ongoing test learn to refine)

Result & Reporting/ Training Supervision:

  • Utilise data through a variety of data sources (Google Analytics, sales, customer focus groups, and other sources) to assess / improve•
  • Review the reporting mechanisms to the wider business to report on campaigns / results•
  • Evaluate customer research, market conditions, and competitor data to assess internal effectiveness / identify future opportunities
  • • Conduct quarterly/monthly reviews to ensure the delivery of marketing projects against targets
  • • Provide overall guidance, leadership, and strategic direction to the Marketing team, interns, and students
  • • Evaluate the training requirements of subordinates and discuss/ agree on training needs with the HR & Admin Department• Provide on-the-job training as well as coaching and mentoring to subordinates, trainees, and students volunteers


  • Master’s degree in Sales, Marketing, or Communications or a related field (Bachelor’s degree required)
  • Minimum of 5 years of progressively responsible higher education communications/marketing experience in an enrollment management environment or related experience
  • Membership of the Nigerian Institute of Marketing Certification will be an added advantage
  • Expertise in branding, social media, mobile marketing, marketing analytics, CMS software, social listening software, market research, web design, SEO strategy, and search ads
  • Exceptional written and oral communication skills and experience writing for multiple mediums
  • Experience in leveraging new technologies to maximize student engagement.

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