Senior Marketing Manager

Responsibilities:

Planning and Organizational Strategy:

• Directing and organizing Wigwe University launch campaigns, conferences, and other activities
• Building plans making sure creative and content are aligned with the Wigwe University strategic objectives
• Coordinate ideas for future programs and campaigns• Coordinate and implement strategic ideas to attract students to Wigwe University locally and internationally
• Promote and assign marketing team members according to Wigwe service categories within areas of focus in specified locations
• Plan, initiate, implement, and manage all Wigwe student recruitment & marketing activities in the organization and reported to the CMO
• Lead the development and implementation of marketing strategies to achieve defined business growth objectives across all channels
• Lead brand development including messaging, talking points, copy, brand guidelines, marketing collateral, etc., amongst other functions

Marketing Communication:

• Collaborate with relevant units & departments to formulate and administer policies to ensure the integrity of the University’s communications and shape public perception
• Keep informed on developments in the fields of marketing and communications, not-for-profit management and governance, and the specific business of the University, and use this information to help the institution operate with initiative and innovation
• Reflect, articulate, and promote the mission, vision, and identity of Wigwe University
• Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance Wigwe University’s image and position within the marketplace and the general public, and facilitate internal and external communications
• Implement the strategic and creative design of Wigwe University marketing and communications activities and materials including Admissions/Enrollment Management, Website(Social Media, and video production), Wigwe University Online, Institutional Advancement, Conference Services, Media Relations, and Vice Chancellor’s Office

Marketing Campaign:

• Utilize the Campaign marketing budget to maximize awareness/conversions through brand response campaign activity
• Work with a variety of stakeholders (Wider Marcoms team, Colleges & other departments), to ensure  & deliver a program of marketing activity that grows awareness / generates sales across:
• Acquisition campaigns (key periods)•Retention
• Cross-selling
• In reach/outreach marketing• Develop policing protocols to ensure the accuracy of brand delivery across all facilities & programmes•
• Identify future needs/opportunities to maximize brand awareness /conversions
• Conduct analysis to evaluate success/opportunities to improve (ongoing test learn to refine)

Result & Reporting/ Training Supervision:

• Utilise data through a variety of data sources (Google Analytics, sales, customer focus groups, and other sources) to assess / improve•
• Review the reporting mechanisms to the wider business to report on campaigns / results•
• Evaluate customer research, market conditions, and competitor data to assess internal effectiveness / identify future opportunities
• • Conduct quarterly/monthly reviews to ensure the delivery of marketing projects against targets
• • Provide overall guidance, leadership, and strategic direction to the Marketing team, interns, and students
• • Evaluate the training requirements of subordinates and discuss/ agree on training needs with the HR & Admin Department• Provide on-the-job training as well as coaching and mentoring to subordinates, trainees, and students volunteers

Requirements:

• Master’s degree in Sales, Marketing, or Communications or a related field (Bachelor’s degree required)
• Minimum of 5 years of progressively responsible higher education communications/marketing experience in an enrollment management environment or related experience
• Membership of the Nigerian Institute of Marketing Certification will be an added advantage
• Expertise in branding, social media, mobile marketing, marketing analytics, CMS software, social listening software, market research, web design, SEO strategy, and search ads
• Exceptional written and oral communication skills and experience writing for multiple mediums
• Experience in leveraging new technologies to maximize student engagement.