Senior Manager - Consumer Segment YWT.Marketing NG

Reports To: General Manager - Segments and Devices Division: Marketing Mission: Develop and coordinate the execution of marketing strategies to unlock value and drive growth in the Youth Segment. Responsible for driving the end-to-end definition of the core proposition (product and pricing), promotion, route to market, campaign, and communication strategies of the Youth Segment to fit with MTNN overall objectives. Description: Responsible for the revenue, acquisition, retention, and growth of the youth segment within the company. Develop strategic and tactical initiatives to drive the growth of MTN's volume and value share within the youth segment. Take the lead in the execution of initiatives targeted at driving the growth of MTN's value and volume share within the segment. Take charge of the companyâs strategy for youth acquisition and oversee execution across all functions to achieve the companyâs objectives. Anticipate market trends and drive product strategy, process improvement, and cost containment for the segment. Ensure the periodic development and update of the behavioral and demographic profiles of the youth segments within the telecommunications landscape. Work with the research team to continually acquire intelligence on the preferences and behavioral patterns of youths within the Nigerian operating environment. Develop and execute promotional campaigns targeted at MTNâs youth segment aimed at the acquisition of new customers, growth, and stimulation of usage among existing customers. Customize and differentiate MTNN youth and teen products and services in the market. Design a customer lifecycle extension plan to take advantage of market opportunities within the youth segment. Take the lead and work with the relevant marketing divisions and units to ensure a successful product launch. Manage inter-functional relations to ensure synergy across the various departmental functions. Prepare and share periodic activity and performance reports for the attention of the GM, Segments and Devices. Perform any other duties as assigned by the GM, Segments and Devices. Identify learning and development needs and manage skills enhancement programs for the youth and teen segment teams to ensure the set objectives of the business are delivered. Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules. Education: First degree in Marketing, Social Science or Engineering discipline Fluent in English and the language of the country is preferable. Experience: 9â17 years of working experience, comprising: Manager track record of 3 years or more, with at least 3 years in the relevant sector or industry. 4-6 years of segment management experience. 4 yearsâ experience in telecoms marketing, strategy development, and implementation. Relevant experience in advertising material production and management. *Eligible Females and People with Disabilities are encouraged to apply. *MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTNâs recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications. *MTN is not liable for fraudulent publication of job offers in MTNâs name or for the fraudulent use of MTNâs name in any manner whatsoever. *For whistle blowing and reporting fraudulent recruitment activities, contact us via MTNN.ForensicServices@mtn.com