Public Relations (PR) Executive

Responsibilities:

• Design creative PR strategies suitable for the company profile
• Develop effective PR plans using appropriate strategies and tactics in order to achieve the set communication objectives.
• Organize and manage various PR activities.
• Measure performance & set the KPI of each activity and event
• Prepare reports on PR KPIs for each PR campaign
• Deploy various channels to optimize the campaign exposure and success
• Ensure compliance with the corporate brand
• Arrange and coordinate interviews and public speaking events
• Construct press releases
• Advise the company on handling sensitive public issues to preserve the reputation
• Research, assess, and gather opportunities for sponsorships
• Build and maintain relationships with journalists, influencers, and other stakeholders.
• Analyze results of PR campaigns or efforts and prepare reports
• Stay up to date with PR and industry trends and best practices

Requirements:

• Minimum academic qualification of Bachelor’s degree in PR, communications, journalism, or a similar relevant field
• A Master’s degree in the relevant field may be an added advantage
• 4 years of work experience in a similar role with a proven track record
• Natural communication skills
• Outstanding organizational and time management skills
• Attention to details
• Critical thinker and analytical problem solver