Public Relations Associate

Responsibilities:

• Develop PR Strategies: Design and implement a comprehensive PR strategy aligned with organizational goals and client objectives.
• Media Relations: Build and manage an extensive press database; pitch clients’ profiles to media outlets to secure speaking engagements and exposure.
• Content Creation: Craft clear, engaging messages that strengthen brand identity and resonate with target audiences across various platforms.
• Event Coordination: Organize press conferences, media events, and public appearances that showcase the organization’s and clients’ initiatives.
• Social Media Management: Oversee social media channels to maintain brand voice consistency and enhance public engagement.
• Crisis Communication: Develop and implement crisis communication strategies to support management in protecting brand reputation.
• Performance Analysis: Track PR campaigns and media coverage, using data and analytics to evaluate impact and recommend improvements.
• Reporting: Prepare regular reports for management, providing insights and actionable recommendations for future PR initiatives.
• Industry Research: Stay updated on industry trends, competitor activities, and media landscape shifts to refine PR strategies and remain competitive.

Requirements:

• Minimum of 2 years experience
• HND in any relevant course of study