Product Marketing Associate

Responsibilities:

• Drive business and user growth through go-to-market strategies and positioning with multi-channel campaigns and ongoing communications that drive awareness of the Kallo brand
• Maintaining and managing a content calendar by yourself or with vendors
• Cold-calling and pursuing sales leads with diligence and professionalism
• Propose the right messaging and positioning for the business verticals we deal with
• Enable demand generation and sales with messaging, channel communications (emails, website, articles, etc.) and materials to help Kallo reach and convert target accounts and prospects
• Develop, communicate and deploy customer insights using customer surveys, interviews, research, and analysis of customer usage and data
• Analyze the retention and conversion funnel to identify usage and conversion opportunities, set testing strategies and measure/optimize results continually 
• Establish KPIs for all of your efforts and track performance to ensure marketing plans are delivering expected business outcomes
• Partner with key stakeholders across engineering, product, and customer experience departments to define product release communications and standardize the feature communication process

Requirements:

• Minimum academic qualification of Bachelor's degree in any related field.
• Minimum of 1 year of marketing experience, including product marketing experience.
• Able to create user surveys, analyze information and communicate insights to key stakeholders
  
• Strong organizational skills, attention to detail and the ability to self (project) manage
• Familiarity with A/B testing, lifecycle communications, analytics and customer acquisition channels
• Familiarity with mass marketing tools e.g. Hubspot, MailChimp, Google & SEO
• Familiarity with visual design tools e.g. Canva, PowerPoint, Microsoft Designer