Performance Marketing Specialist

LemFi () is building the neo-bank for the African diaspora in North America & Europe & the UK. We provide our users with a multi-currency account that allows them to hold, send, and receive money from Africa in any currency for their business and personal banking needs.

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

The role of the Performance Marketing Manager is a remote position within LemFis Marketing team. In this role, you should have a demonstrated knowledge of Performance Marketing with a successful track record of driving revenue, user acquisition, and brand awareness.

As LemFis Performance Marketing Manger, you will focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.

The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.

Responsibilities are as follows:

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and re-marketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment. Implementing marketing automation and lead generation strategies Working closely with the management to share funnel conversion improvement ideas, feedback & present results Staying updated with the latest performance marketing trends and technologies Support and collaborate with various teams within the company to plan and execute marketing campaigns; Engage in cross-functional responsibilities and assist the Marketing Manager where needed.

Requirements:

You have a degree in Marketing, or a related field You have at least 5 years prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations You are a highly goal-oriented individual and have excellent communication skills You are open-minded, curious, and a strong problem solver