Paid Social Media Specialist

Who we are:

Moniepoint is a pre-series C business payments and operations company backed by Global Ventures, British International Investment, FMO and other leading global venture capital funds. We are a fully remote tech company with a diverse workforce all over the world. We are headquartered in London with offices in the US, Nairobi and Lagos.

Moniepoint is one of Africaâs biggest Fintech companies, processing an average of $8 billion in monthly transactions through our growing network of over 300,000 businesses. Communicating what we do in an engaging manner is crucial to our growth.

Job Summary

Do you have a passion for driving customer acquisition, building strong brands, and increasing sales through paid media strategies? If so, we want you on our team! As a Paid Social Media Specialist at Moniepoint, you'll be at the forefront of our mission to add value to our customers' lives and achieve profitable growth. This role offers the opportunity to shape our paid media strategy, optimize budgets, and execute campaigns that make a real impact.
We have an experiment-driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!

About the role:

Location: Remote Employment Type: Full-Time

If you're excited about the opportunity to drive growth, shape strategies, and make a tangible impact through paid media, we invite you to apply. Join our team at Moniepoint and be part of our journey to success!

Your mission:

Develop, execute, and optimize digital campaigns on social media platforms like Facebook, Instagram, and Twitter, from concept to launch. Deliver actionable insights on campaign performance to relevant stakeholders, ensuring continuous improvement. Define, measure, and evaluate essential paid social media Key Performance Indicators (KPIs). Oversee and manage the overall paid social media budget for maximum impact. Conduct in-depth keyword and website research, ad grouping, and precise audience targeting. Keep up with industry best practices and emerging technologies. Determine the most effective ad placements based on audience demographics, competition analysis, and pricing structures. Review competitors' advertisements to identify trends and techniques that can enhance our campaigns. Collaborate with designers to create compelling advertisements that effectively communicate our products or services. Assess the effectiveness of advertising campaigns through surveys, focus groups, and other research methods. Provide comprehensive campaign results reports.

Your goals:

Maximize ROI: Manage, optimize, and maximize the company's ROI on Social Media Ads (Facebook, Twitter, and LinkedIn). Reporting and Analysis: Provide regular reporting and analysis of campaign performance to guide strategic decisions. Funnels and Conversions: Plan, test, and implement new acquisition funnels to improve conversions. A/B Testing: Enhance campaign performance through A/B testing of different variables.

Your skills:

3 Years of Facebook/Meta Campaign Experience: Proven experience in creating and optimizing Meta campaigns. Strong Excel Skills: Proficiency in Excel for data analysis and reporting. Analytical Skills: Outstanding analytical and quantitative skills to derive actionable insights. Communication Skills: Excellent communication skills to collaborate effectively with cross-functional teams. Tools Knowledge: Familiarity with tools such as Adjust, Apps Flyer, Power BI, Google Analytics, Facebook Ads Manager, or similar platforms.

What to expect in the hiring process

A preliminary phone call with the recruiter A technical interview with the hiring manager A Case Study A behavioural and technical interview with a member of the Executive team All interview stages are virtual