Membership & Engagement officer

Responsibilities:

• Develop and execute strategies to attract new members, including marketing campaigns, outreach efforts, and partnership initiatives.
• Identify and target potential member segments and demographics.
• Develop and implement retention strategies to ensure the ongoing satisfaction and renewal of existing members.
• Monitor membership renewals and follow up on lapsed memberships.
• Create and oversee engagement programs and initiatives to enhance the member experience.
• Plan and coordinate member events, workshops, webinars, and networking opportunities.
• Communicate regularly with members through newsletters, emails, and social media to keep them informed of relevant news, events, and benefits.
• Respond to member inquiries and concerns promptly.
• Maintain accurate membership records and databases.
• Analyse member data to gain insights into engagement levels and preferences.
• Gather feedback from members through surveys and focus groups.
• Use feedback to improve membership offerings and engagement strategies.
• Track and report on membership metrics and KPIs.
• Use data to evaluate the success of engagement efforts and make data-driven decisions.

Requirements:

• Bachelor's degree in marketing, communications, business, or any medical-related field.
• Proven experience in membership management, customer engagement, or a related role in the healthcare industry.
• Strong written and verbal communication skills.
• Analytical skills to interpret membership data and make informed decisions.
• Excellent project management and organizational skills.
• Strong interpersonal skills for building relationships with members, partners, and stakeholders.
• Creative thinking and problem-solving abilities.
  
  

Note: We are committed to improving diversity in the workspace and work to ensure that our team is supportive of our employees. We strongly encourage applications from women.