Marketing Specialist

Responsibilities:

• Develop and execute comprehensive marketing campaigns, promotions across various platforms, e-commerce shops (e.g., Jumia, Konga), including social media channels (e.g., Instagram, Facebook, TikTok, LinkedIn) to increase brand visibility, engage target audiences, and drive customer acquisition.
• Identify and Liaise with prospective retail supply partners to form alliances and external vendors/trade shows for on-site promotional events and campaigns
• Leverage data analytics tools and platforms (such as Google Analytics, Facebook Insights, TikTok Analytics) to track campaign performance, evaluate key metrics, and generate actionable insights for continuous optimization.
• Stay updated with social media/industry trends, emerging platforms, and new features across social media and digital advertising channels, to identify opportunities to generate effective marketing campaigns and reach.
• Plan and execute paid advertising campaigns using Google Ads, Facebook Ads Manager, and other relevant ad platforms, focusing on useful hashtags, ad targeting, budget management, and performance tracking
• Collaborate with our team to develop compelling marketing campaigns, creative contents, and landing page strategies to maximize click-through rates (CTR) and conversion rate
• Conduct A/B tests and analyze campaign results to optimize ad performance, including click-through rates, and conversion rates
• Monitor and report on competitor activities, market trends, and consumer behavior to identify potential areas for improvement and competitive advantages.
• Stay informed about social media privacy regulations, advertising policies, and best practices to ensure compliance and avoid bans.
  

Requirements:

• Minimum academic qualification of HND/bachelor’s degree in marketing, Advertising, Business, or a related field. 
• Team player with great communication skills and open to criticism
• Proven experience as a Marketing Specialist or similar role, with a thorough understanding of traditional marketing elements and track record of successful marketing campaigns and measurable results.
• Strong knowledge of social media marketing platforms (Instagram, Facebook, Twitter TikTok) and experience with optimizing campaigns to maximize reach, engagement, and conversions.
• Creative mindset with the ability to develop engaging ad copy, graphics, and landing page strategies.
• Proficiency in using social media management & creative tools (e.g., Hootsuite, Sprout Social, Canva) for content drafting, scheduling, monitoring, and reporting. 
• Trendy individual with awareness on emerging marketing solutions and industry knowledge, to recommend influencer partnerships. 
• In-depth understanding and hands-on experience with Google Ads and Facebook Ads Manager, including campaign setup, audience targeting, and performance optimization.
• Analytical skills and familiarity with web analytics tools (e.g., Google Analytics) to track and analyze key metrics, interpret data, generate reports, and extract actionable insights. 

Work Type: Hybrid

Remuneration: NGN 150,000 - 250,000