Marketing Officer

Responsibilities:

Marketing Strategy & Execution:

• Develop and execute marketing plans and campaigns to promote banking products (e.g., savings accounts, loans, credit cards, digital banking).
• Collaborate with product and business development teams to design customer-centric marketing strategies.
• Conduct market research and competitor analysis to identify trends and opportunities.

Sales & Business Development:

• Generate leads and convert them into active customers through targeted marketing initiatives.
• Promote retail and corporate products to individual clients, SMEs, and large organisations.
• Support cross-selling and upselling efforts at the branch and regional level.

Customer Engagement:

• Organise promotional events, campaigns, and customer outreach programs.
• Manage client relationships, respond to inquiries, and ensure high levels of customer satisfaction.
• Work closely with relationship managers and front-line staff to align marketing with sales goals.

Digital & Content Marketing:

• Create and manage content (social media, website, email marketing).
• Monitor online customer engagement and campaign performance using analytics tools.
• Suggest improvements to digital user experience and customer onboarding processes.

Compliance & Brand Management:

• Ensure all marketing materials comply with financial regulations and internal policies.
• Uphold the company brand guidelines and maintain a consistent tone and message across all channels.

Requirements:

• Bachelor’s degree/HND in Marketing, Business Administration, Banking and Finance, or a related field.
• 2–5 years of marketing experience in the financial services or banking sector.
• Solid understanding of banking products, customer segmentation, and financial regulations.
• Proficiency in digital marketing tools.
• Experience in managing campaigns, analysing metrics, and generating reports.

Key Skills and Attributes:

• Strong communication and interpersonal skills.
• Ability to work under pressure and meet performance targets.
• Creative thinker with a strategic mindset.
• Customer-focused with a results-driven approach.
• Knowledge of local market dynamics and banking trends.

Preferred Experience:

• Experience in product launch, branch-level marketing, or mobile/digital banking promotion.
• Familiarity with in financial marketing compliance (e.g., advertising approvals, disclosures).

Remuneration: NGN 300,000