Marketing Manager

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

Requirements:

• Minimum academic qualification of a first degree in Marketing, Mass Communication or Social Sciences or related discipline from a reputable Institution.
• An MBA would be an added advantage.
• Working Experience in a Media Agency or in a Broadcasting Organization would also be an added advantage.
• Must have performed a similar role in a Radio or TV Station.
• Minimum of 10 years post-graduation experience, at least 5 of which should be in a senior management position of a radio broadcasting station or media agency.
• Must have good relationships with Media Agencies that will attract business deals to the station.
• A pleasant personality, a good team player, and excellent communication skills with good knowledge of the radio broadcasting business environment.
• Registered members of APCON will be added.

Remuneration: NGN 300,000