Marketing Manager

Responsibilities:

• The Marketing Manager will be responsible for following the lead of the sports betting product marketing Directors – aiding in abiding and developing the marketing strategies and campaigns that support these products.
• Will work closely with the sports betting and casino product teams to lead the development of a yearlong marketing strategy and plan that drives players to our games and bettors to our sports betting initiatives.
• Will aid in the creation of the vision, lay out the objectives, and lead the execution of marketing plans that support our Casino and betting products
• Will lead day-to-day collaboration in our creative agency in developing the positioning and creative campaigns that launch and support the brand
• Will lead collaboration with external partners to understand best practices for user acquisition and retention of customers.
• Will aid and develop a marketing plans that moves customers within the sports and casino betting ecosystem
• Will lead work with internal groups to gain executive alignment and educate the company about our plans and campaigns
• Will work closely with other teams to align messaging and timing of marketing campaigns in the press (both trade and consumer)
• Will support the team that focuses on Casino and Betting as their primary focus.

Requirements:

• Bachelor’s degree, with a focus on marketing.
• Minimum of 3 years of experience working in media/sports marketing
• Minimum of 2 years of experience in digital media/sports marketing
• Multiple years experience working in the sports betting industry
• Passion for sports, casino and sports betting in general
• Avid consumer of media
• Interest in the changing landscape of sports media and gambling legislation countrywide
• Experience in social media marketing
• Experience in acquisition marketing
• Has led marketing projects that include but are not limited to:
• Category analysis
• Audience analysis
• Competitive Analysis
• SWOT Analysis
• Launching of brands
• Comfortable analyzing data in collaboration with research and business development teams

Remuneration: NGN 400,000