Marketing Manager

Responsibilities:

• Market Research: They analyze market trends, customer preferences, and competitors to make informed decisions.
• Strategic Planning: Marketing managers develop marketing strategies and set goals to achieve the company's objectives.
• Product Development: They often collaborate with product teams to ensure products meet customer needs and are effectively marketed.
• Advertising and Promotion: They oversee advertising campaigns, PR efforts, and promotional activities to reach the target audience.
  
• Budget Management: They allocate and manage budgets for marketing activities, ensuring cost-effectiveness.
  
• Team Leadership: Marketing managers lead and coordinate marketing teams, delegating tasks and providing guidance.
  
• Data Analysis: They use data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
  
• Brand Management: Maintaining and enhancing the company's brand image is a crucial responsibility.
  
• Digital Marketing: In today's digital age, they oversee online marketing strategies, including social media and email campaigns.
  
• Customer Relationship Management: Building and maintaining strong customer relationships is essential for long-term success.
  
• Market Expansion: Identifying opportunities for market expansion and growth is often part of their role.
  
• Compliance and Ethics: Ensuring marketing practices comply with legal and ethical standards is vital.
  
• Marketing managers are essential for driving a company's success by effectively promoting products or services to the right audience.

Requirements:

• Minimum academic qualification of BSc. degree in Marketing or related field
• Marketing manager (2 - 4 years) Travelling experience 
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Remuneration: NGN 150,000