We are seeking a dynamic and results-driven Marketing Executive to join our team. The Marketing Executive will be responsible for implementing strategic marketing initiatives to promote the school's brand, attract prospective students, and engage with current stakeholders. This role requires a creative thinker with a strong grasp of marketing principles and excellent communication skills.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 4 years
Develop and Implement Marketing Strategies:
- Collaborate with the marketing team to create and execute comprehensive marketing plans.
- Identify target audiences and tailor marketing campaigns accordingly.
- Conduct market research to stay updated on industry trends and competition.
Digital Marketing and Social Media Management:
- Manage the school's online presence, including the website and social media platforms.
- Create engaging content, including blog posts, social media updates, and email campaigns.
- Monitor and analyze digital marketing performance metrics.
Events and Promotions:
- Organize and participate in promotional events, open days, and exhibitions.
- Coordinate with various departments to ensure successful event execution.
- Develop promotional materials and collateral to support marketing efforts.
Collaboration and Relationship Building:
- Build and maintain relationships with parents, alumni, and prospective students.
- Liaise with internal stakeholders to gather information and insights for marketing initiatives.
Content Creation and Branding:
- Create compelling marketing materials, including brochures, flyers, and videos.
- Ensure brand consistency across all marketing collateral and communications.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the education sector.
- Strong understanding of digital marketing tools and platforms.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
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