Marketing Execution Lead-OOH KAs

Coca-Cola Hellenic Bottling Company

Marketing & Communications

Unspecified NGN Confidential
3 weeks ago

Job Summary


Job Description/Requirements

Nigeria Nigeria Marketing Hybrid Experienced Professionals


The Marketing Execution Lead-OOH KAs is responsible for developing the strategy and execution plans for Modern Trade and Key account channels across Nigeria in collaboration with the Key Account Sales Director and the Trade Marketing Director. The primary objective of this role is to grow our volume and step change our leadership at Points of Sales across all categories and deliver generic and aligned customized activation and shopper programmes to KA customers. 


Define channel strategy in collaboration with the Key Account and Modern Trade team â defining the ambition, where to play, how to win and how to phase the strategy. Also develop relevant regional strategies in collaboration with regional team Cross functional stakeholder management (TCCC, Sales, Sen. Management, external cooperation Partner with sales team and Portfolio Managers, TCCC channel teams to design and continuously adapt the Business Plan, leveraging all available internal and external market data Develop market and potential analysis together with TCCC and Sales Work with Regional Marketing leads and agencies to execute operationalized brand initiatives by relevant channels, track impact and proactively course correct in the interest of delivering business targets. Step change standard execution of marketing campaigns, shopper promotions and PICOS across Key Account FC/IC channels leveraging local and global best practices Maintain aligned activation calendar for priority customers and lead the execution of the customized displays, POSMs and shopper programs by customer. Participate in KA customer annual joint business planning and routine quarterly reviews.


Strategic thinking Strong stakeholder management and collaboration skills Strong communication skills Innovative, flexible, open-minded personality Ability to build and maintain strong networks


University degree Masters degree a plus 5+ total years of professional experience Trade marketing or frontline sales experience (5+) and Key Accounts Strategy development experience


October 27, 2023

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