Marketing and Communications Manager

Responsibilities:

• Manages strategic proactive media outreach by identifying the company’s brand awareness opportunities; takes initiative to act upon these opportunities to achieve results. Manages relationships with media to create future opportunities.
• Oversees organization's email marketing campaigns for all departments and programs.
  
• Oversees digital and social media strategy, including the evolving digital market, and contributes new ideas to enhance the organization’s social presence. Analyzes synthesizes and course corrects based on data and metrics provided.
  
• Identifies trends and leverages opportunities within the industry, through the use of social and digital tools and channels.
  
• Leads assignments to support the strategic vision of the company; develop recommendations for marketing activities to increase revenue.
  
• Leads and provides strategic direction on new projects. Manages and prioritizes staff time to fulfill cyclical as well as new projects as needed.
  
• Manages vendor and consultant relationships including metrics and reporting.
  
• Oversees the creation of marketing materials including managing graphic design projects to completion and acts as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetic are achieved.
  
• Manages all internal department relationships and project needs for the communications team
  

Requirements:

• Minimum academic qualification of a Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, required
• At least 5 years of relevant work experience in communications and marketing, required
  
• Experience managing media relations and email marketing campaigns is required, Real Magnet experience is a plus
  
• Understanding of website content management systems is required,
  
• Experience managing social media communities for brands is required.
  
• Print and online advertising experience preferred.
  
• Experience managing staff and vendor relationships preferred
  
• Experience executing email and social media outreach to targeted audience segments, required
  
• Exceptional written, oral, proofreading, branding, design oversight, interpersonal, and presentation skill set.
  
• Management, analysis, and growth of social and digital advertising campaigns with measured results.
  
• Strong organizational and project management skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
  
• Ability to build and maintain beneficial media relationships on an organization's behalf.
  
• Ability to take initiative and manage projects assigned through completion with minimal supervision.
  
• Ability to work effectively independently and as a highly resourceful team player under pressure and within deadlines.
  
• Creative and innovative thinker, who actively presents new opportunities, proposes solutions, and recommends best practices.
  
• Ability to anticipate challenges and effectively resolve conflict by identifying opportunities.
  
• Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards.
  
• Ability to develop rapport and engender trust
  
• Exhibits a positive attitude and professional demeanor