Lead Generation Expert

Responsibilities:

• Lead Generation Strategy: Develop and implement a comprehensive lead generation strategy to drive a consistent flow of high-quality leads.
• Identify target markets, ideal customer profiles, and key channels for lead generation.
• Prospecting and Outreach: Utilize various methods, including email campaigns, cold calling, social media outreach, and networking, to identify and engage potential leads.
• Craft compelling messaging and value propositions to generate interest and initiate conversations.
• Database Management: Build and maintain a well-organized lead database.
• Regularly update contact information, track lead interactions, and monitor lead progression through the sales funnel.
• Content Creation: Collaborate with the marketing team to develop engaging content, such as blog posts, whitepapers, case studies, and ebooks, to attract and convert leads.
• Optimize content for lead generation and search engine optimization (SEO) purposes.
• Lead Nurturing: Develop and implement lead nurturing strategies to build relationships and guide leads through the sales cycle.
• Utilize marketing automation tools, email campaigns, and personalized outreach to deliver relevant content and convert leads into qualified prospects.
• Collaboration with Sales Team: Work closely with the sales team to align lead generation efforts with the overall sales goals.
• Provide regular updates on lead quality, quantity, and conversion rates.
• Collaborate on lead handover processes and ensure a smooth transition of qualified leads.
• Performance Analysis: Monitor and analyze lead generation campaigns, channels, and conversion rates.
• Identify areas for optimization and improvement. Utilize data and metrics to make data-driven decisions and refine lead generation strategies.
• Industry Research: Stay up-to-date with industry trends, emerging digital marketing techniques, and lead generation best practices.
• Continuously seek opportunities to innovate and implement new strategies to drive lead generation success.

Requirements:

• Bachelor's degree in any related discipline 
• Minimum of 1 year of work experience in lead generation, preferably within a web and digital marketing agency or a related industry.
• Demonstrated success in generating high-quality leads and achieving lead generation targets.
• Digital Marketing Expertise: Strong knowledge of digital marketing techniques, including SEO, content marketing, social media marketing, and email marketing
• . Familiarity with marketing automation tools and CRM systems.
• Communication Skills: Excellent written and verbal communication skills to effectively engage with potential leads, craft compelling messaging, and develop persuasive content.
• Ability to adapt communication style for various channels and target audiences.
• Analytical Mindset: Strong analytical skills with the ability to track, measure, and analyze lead generation performance.
• Proficiency in data analysis and reporting tools to derive insights and make informed decisions.
• Strategic Thinking: Ability to develop and execute strategic lead generation plans.
• Understanding of target audience segmentation, buyer personas, and customer journey mapping.
• Self-Motivation: Results-oriented mindset with a self-driven and proactive approach.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Relationship Building: Strong networking and relationship-building skills to connect with potential leads, industry influencers, and strategic partners.
• Ability to foster long-term relationships and identify partnership opportunities.
• Creativity and Innovation: Out-of-the-box thinking and a willingness to explore new lead generation channels and techniques.
• Continuously seek innovative ways to optimize lead generation efforts.

Note: We are committed to improving diversity in the workspace and work to ensure that our team is supportive of our employees. We strongly encourage applications from women.