Junior Media Buyer

Job Responsibilities

• Assist in planning and executing digital advertising campaigns across multiple platforms, including social media, display networks, and search engines.
• Collaborate with the marketing team to develop innovative and effective media strategies tailored to target audiences.
• Conduct market research to identify trends, audience preferences, and competitor activities.
• Analyze campaign performance data and provide actionable insights to optimize media strategies and budgets.
• Negotiate and purchase advertising space across various media channels while ensuring cost-effectiveness and high visibility.
• Build relationships with media vendors to secure advantageous agreements.
• Work closely with creative teams to develop compelling ad creatives that resonate with the target audience.
• Provide insights on creative performance to enhance future campaign designs.
• Assist in managing advertising budgets, ensuring campaigns are within allocated financial limits.
• Monitor daily expenditures and adjust strategies to maximize ROI.
• Generate regular reports on campaign performance, detailing key metrics and outcomes.
• Maintain comprehensive documentation of media plans, contracts, and campaign results.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Strong understanding of marketing principles and strategies.
• Familiarity with digital marketing platforms, including social media (Facebook, Instagram, TikTok, Pinterest, LinkedIn), Google Ads, and other online advertising networks.
• Exceptional analytical skills and ability to interpret data to optimize campaigns.
• Excellent communication and negotiation skills.
• Creative mindset with an eye for engaging ad designs.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Ability to work collaboratively in a team environment and adapt to changing priorities.
• Eagerness to learn and stay updated on industry trends and best practices.