IT Marketer

Responsibilities:

• Develop and implement marketing strategies and campaigns for IT products and services.
• Create and manage content such as blog posts, whitepapers, case studies, and social media posts that highlight the benefits and features of IT solutions.
• Collaborate with the product team to ensure accurate representation of technical features in marketing materials.
• Plan and execute digital marketing initiatives, including email campaigns, SEO/SEM, and online advertising.
• Organize and manage events such as webinars, trade shows, and product launches to showcase IT solutions.
• Analyze marketing performance data and adjust strategies to maximize ROI.
• Conduct market research to identify trends, customer needs, and competitive landscape.

Requirements:

• Proven experience in marketing, preferably in the IT or technology sector.
• Strong understanding of IT products, software, and solutions.
• Excellent content creation and copywriting skills with a focus on technical subjects.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing platforms).
• Strong project management skills and attention to detail.
• Ability to work collaboratively with cross-functional teams.
• Analytical mindset with the ability to interpret marketing data and metrics.