Head of Performance (Marketing)

Responsibilities:

• Lead a team to scale a critical capability for the company’s growth.
• Report directly to the CEO
• You’ll manage a team of marketers and campaign managers to drive the success and effectiveness of our performance marketing online media properties and beyond.
• You’ll need to deeply understand customer personas, creativity that resonates with them as well as every metric that drives campaign performance.
• You will partner cross-functionally with our data, finance, engineering, and marketing teams to drive campaign success
• Roll up your sleeves, to run any campaign yourself even if you haven’t done this fully for a period of time

Requirements:

• 10+ years of work experience with at least 3 years spent running large performance marketing campaigns
• World-class judge of talent and an incredible team builder.
• You have previous experience building and scaling a world-class performance marketing team up to $10M+/mo in spend with strong payback periods
• Can help a team effectively deliver world-class creative that resonates with an audience while having a command of every key metric to drive business performance
• Know the entire performance marketing landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies