New
2 weeks ago
Head of Marketing and Lead Generation
Harvesters International Christian Centre
Marketing & Communications
NGO, NPO & Charity
NGN
600,000 - 900,000
Easy Apply
Job Summary
The Marketing and Lead Generation Specialist will drive our church’s outreach and engagement efforts through strategic marketing initiatives and lead generation activities. The ideal candidate will have a background in marketing, with a focus on generating leads and promoting church events and programs.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 8 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Supervise external agencies for creative advertising, promotions, and media planning, including viral/guerilla marketing and event sponsorship.
- Manage media timelines and execute plans across TV, Social, Radio, and Print channels.
- Effectively oversee the brand marketing team, managing workflow, providing direction, and fostering skill development.
- Develop brand marketing strategies for strategic direction and program positioning.
- Play a key role in the production process for offline marketing materials, including technical specs and project timelines.
- Maintain the department's operational production budget for effective and economical resource allocation.
- Develop and execute social programs on self-service advertising platforms (Google AdWords, Facebook, YouTube, Pinterest, Twitter) and support the brand's media programs.
- Manage, plan, direct, control, and implement a proactive communication program to enhance the church's reputation.
- Conduct regular research on best practices and the latest trends in brand marketing, providing growth opportunities and ensuring competitiveness.
Requirements:
- BSc. Degree in Marketing or a similar course of study
- At least 8 years of experience is required
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