Head, Digital Marketing, Media and PR

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence
• Aggressively grow brand and product awareness across various online platforms including social media
• Readily drive the adoption of company products and services 
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Effectively manage online brand perception and reputation
• Use marketing automation as a tool for achieving business and brand objectives.
• Implement effective digital, media/public relations and crisis management systems and processes.
• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
• Manage the media relations program for the company and key stakeholders.
• Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
• Produce press releases, interview scripts and speeches.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
• Build and maintain strong relationships with key internal and external stakeholders.
• Champion the definition of the team’s processes, policies and procedures.
• Any other related responsibilities as assigned

Requirements:

• Minimum academic qualification of a Bachelors degree in Marketing
• Minimum of 5 years of proven work experience in marketing 
• Possess a good understanding of digital production and marketing strategies
  
• Possess proven experience in innovative digital campaigns and effective service delivery
• Possess proven experience in digital assets delivery
• Ability to manage microsites, social media applications, and online ads.
• Possess a solid understanding of social media marketing and campaigning
• Ability to handle digital analysis and web metrics duties
• Ability to deliver on deadline
• Ability to multitask and remain functional under intense pressure
• Possess very strong communication skills, both written and verbal
• Possess very strong skills in management and organization
• Possess proficiency in Framemaker, InDesign, Illustrator and Adobe Photoshop.
• Knowledge of SEO and SEM