Head Brand Management & Strategy

Responsibilities:

• Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives
• Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
• Continuously plan and execute brand engagement activities across digital and physical media.
• Manage and ensure top-notch content development for both online and offline channels.
• Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business.
• Ensure all external communications are consistent with brand guidelines
• Have oversight for all technical, creative and content production process
• Provide input to the budgeting process for strategic/tactical marketing planning.
• Support the implementation of strategic through-the-line marketing activities including all internal communications, branding, events and sponsorships, and merchandise management.
• Support the development of brand strategies and marketing plans across subsidiaries.
• Enforce brand consistency and drive brand quality across all platforms
• Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
• Liaise with Market Operations to ensure stakeholders

Requirements:

• A bachelor’s degree in marketing, Communications, Media or any other related field
• Master’s degree and relevant professional qualifications Minimum 10 years of quality experience in a similar role.
• A very good understanding of different channels of communication media.
• An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization
• Able to drive revenue through marketing

Note: We are committed to improving diversity in the workspace and work to ensure that our team is supportive of our employees. We strongly encourage applications from women.