Growth Marketer

Responsibilities:

• Design and implement dual-track growth marketing strategies catering to both B2B and B2C audiences
• Develop hyper-focused, personalised campaigns for B2C segments to drive individual conversions
• Create and manage larger-scale marketing initiatives for B2B clients
• Analyse customer journey data across both business models to identify optimisation opportunities
• Manage segmented marketing campaigns across multiple channels (Google Ads, social media, and other paid marketing)
• Build and optimise conversion funnels specific to B2B and B2C pathways
• Conduct A/B testing and experiments to continuously improve campaign performance
• Collaborate with tech and operations teams to align digital campaign  efforts with business developments
• Work with marketing creative team to develop targeted content strategies that resonate with both individual consumers and business decision-makers
• Perform other duties as assigned

Requirements:

• BSc. in Marketing, Communications or relevant field
• 2+ years of experience in growth marketing with demonstrated success in both B2B and B2C environments
• Ability to derive actionable insights from complex datasets
• Experience with hyper-personalised marketing techniques and micro-targeting
• Proficiency with marketing automation platforms and CRM systems
• Strong communication skills to effectively address both consumer and business audiences
• Experience with both high-value B2B lead generation
• Knowledge of industry-specific marketing regulations and compliance requirements
• Familiarity with marketing attribution models across complex customer journeys
• Experience with marketing tech stacks that support both B2B and B2C operations
• Background in managing marketing budgets across multiple channels and audience segments
• Strategic thinking with the ability to switch between granular consumer focus and broader business perspectives
• Excellent prioritisation skills to balance resources between B2B and B2C initiatives
• Adaptability to quickly pivot strategies based on performance data
• Strong project management capabilities to handle multiple campaigns simultaneously