Job Summary

A venture builder and startup incubation need a Technical & Non-technical Growth Hacker to help set up, QA and run A/B tests using Optimize...

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 3 years

Job Description

Primary Job Responsibilities

  • Set up, QA and run A/B tests using Optimizely.
  • Set up, QA and run usability tests, often, but not always, using UserTestingdotcom.
  • Ensure tests get up and running, and willing and able to help product and marketing team
  • interpret results and present them to management without bias
  • Strategize, plan and execute campaigns to drive traffic to website/social media/apps, acquire new users and achieve solid and consistent growth
  • Drive engagement and retention by creating, testing and optimizing user notifications, social activation and more
  • Determine SEO strategy and various content channels to utilize
  • Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on; bringing traditional and creative ideas how to grow those KPIs and A/B testing those ideas
  • Analyzing the data and users’ feedback
  • Analyze and determine the proper mix of organic and paid tactics, and manage paid ad campaigns.
  • Execute A/B tests and optimize our website
  • Working with the AARRR Sales Metrics Diagram
  • Prioritizing and optimizing growth channels
  • Scaling and Automating the growth processes
  • Creating viral growth
  • A/B testing those ideas. 
  • Analyzing the data and users’ feedback. 
  • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. 
  • Driving traffic to your website, landing pages, social media, apps… 
  • Working on a lean startup process. 
  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue) 
  • Prioritizing growth channels. 
  • Optimizing channels. 
  • Scaling and Automating the growth processes. 
  • Creating viral growth 

 

Requirements:

  • 2+ years of experience in a similar role, preferably at a startup, achieving success and proven results of growing a user base on a consumer facing site
  • Self-starter who thrives in a fast-paced, early-stage startup environment
  • Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics
  • Being social and understanding users’ behavior; having great customer relations skills
  • A/B Testing and Data Analytics experience
  • Knowledge about both inbound and outbound marketing
  • Not being scared of pivoting
  • Being performance and results-oriented
  • Being curious and creative
  • Being relentless in pursuit of growth
  • -Having experience with growth hackings tools such as Optimizely for A/B
  • Testing, Constant Contact for email marketing campaigns (or other), HubSpot for CRM, sales and marketing purposes (or other), etc.
  • Editing and copywriting skills 
  • Not being scared of pivoting 
  • Programming knowledge 
  • Being performance and results-oriented 
  • Being curious and creative 
  • Being relentless in pursuit of growth 
  • Basic understanding of statistics
  • Decent Excel skills – know how to do pivot tables  SQL knowledge a big bonus
  • Enough HTML/CSS/JS skills to be able to set up Optimizely tests.
  • Sufficient graphic editing skills to be able to modify graphics to create test variations
  • Willing to learn what you don’t already know
  • Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on. 
  • Bringing traditional and creative ideas how to grow those KPIs. 
  • Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows.

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