Growth & Engagement Lead

Responsibilities:

Digital & Social Media Marketing:

• Plan and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X).
• Create compelling digital content including short-form videos, graphics, and marketing copy.
• Collaborate with influencers and brand ambassadors to amplify reach.
• Launch and manage paid ad campaigns and monitor performance (Meta Ads, Google Ads).
• Analyze engagement data and optimize content and campaigns accordingly.

Content Creation & Brand Messaging:

• Produce original, high-quality content (video, photo, written) tailored to our target users.
• Maintain a consistent brand voice across all channels.
• Generate campaign concepts for product launches, promotions, and awareness.
• Work closely with product and design teams to align content with platform features and user needs.

Community & Offline Marketing:

• Plan and execute offline campaigns like flyers, branded events, pop-ups, and user onboarding drives.
• Engage directly with early adopters to build relationships and gather feedback.
• Organize and attend local community meetups or activations to promote brand awareness.
• Build a street-level marketing strategy targeting key locations and demographics.

Requirements:

• 2+ years of experience in digital marketing, content creation, or social media management.
• Strong portfolio of content (especially short-form video and social campaigns).
• Experience running paid ad campaigns (Meta, Google, or TikTok).
• Ability to create graphics and videos using tools like Canva, CapCut, Adobe tools, etc.
• Experience managing brand social channels and engaging with online communities.
• Willingness and ability to work in the field as needed for offline campaigns.
• Fluent in English.
• Previous experience in a startup or tech-driven environment is a plus.