Google Ads Specialist

Responsibilities:

• Develop and execute effective Google Ads campaigns across various industries and niches.
• Conduct keyword research to identify relevant and profitable keywords for each client.
• Create and optimize ad copy, targeting options, and bidding strategies to maximize campaign performance.
• Monitor campaign performance, analyze data, and provide detailed reports to clients on a regular basis.
• Use Google Analytics and other tools to track website traffic, user behaviour, and conversion rates.
• Continuously test and refine campaign strategies to improve ROI and achieve client objectives.
• Stay up-to-date with Google Ads industry trends and changes to ensure best practices are implemented.
• Communicate regularly with clients to provide updates on campaign performance, answer questions, and make recommendations for improvements.
  
• Work collaboratively with other team members, including designers and developers, to ensure ads align with overall marketing strategies.
• Manage budgets and ensure campaigns are running within allocated budgets.
• Provide insights and recommendations to clients on how to optimize their overall advertising budget.

Requirements:

• Minimum academic qualification of a bachelor's degree in digital marketing or a related business field
• Minimum of 2 years of relevant work experience
  
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• An understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
• Highly analytical, detail-oriented, and possess excellent communication and project management skills.