Google Ads Specialist
Marketing & Communications
We are seeking a highly skilled and experienced Google Ads Specialist to join our team. As a Google Ads Specialist, you will be responsible for managing our clients' Google Ads accounts, implementing effective advertising campaigns, analyzing data, and providing strategic recommendations to drive campaign performance and ROI.
- Minimum Qualification:Degree
- Experience Level:Entry level
- Experience Length:2 years
- Develop and execute effective Google Ads campaigns across various industries and niches.
- Conduct keyword research to identify relevant and profitable keywords for each client.
- Create and optimize ad copy, targeting options, and bidding strategies to maximize campaign performance.
- Monitor campaign performance, analyze data, and provide detailed reports to clients on a regular basis.
- Use Google Analytics and other tools to track website traffic, user behaviour, and conversion rates.
- Continuously test and refine campaign strategies to improve ROI and achieve client objectives.
- Stay up-to-date with Google Ads industry trends and changes to ensure best practices are implemented.
- Communicate regularly with clients to provide updates on campaign performance, answer questions, and make recommendations for improvements.
- Work collaboratively with other team members, including designers and developers, to ensure ads align with overall marketing strategies.
- Manage budgets and ensure campaigns are running within allocated budgets.
- Provide insights and recommendations to clients on how to optimize their overall advertising budget.
- Minimum academic qualification of a bachelor's degree in digital marketing or a related business field
- Minimum of 2 years of relevant work experience
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Highly analytical, detail-oriented, and possess excellent communication and project management skills.
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