E-Commerce Marketing Specialist

Responsibilities:

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Prior ecommerce experience within a product based company will be an asset
• Having shopify knowledge and web design  experience is an advantage.
  

Requirements:

• Minimum academic qualification of a Bachelor’s degree in marketing, communications, or related field
• 3 - 4 years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication