Director of Marketing

Job Responsibilities

• You’ll be expected to: Develop and execute a comprehensive marketing strategy focused on demand generation to drive revenue and brand awareness.
• Use insights from market research to tailor messaging that speaks directly to the challenges and needs of our prospects, both for brand efforts and deal pursuits.
• Stay abreast of best practices in the industry, and track what our competitors are doing. Build and manage a vibrant community of technology leaders on LinkedIn, online, and in person, fostering engagement and positioning our brand as a thought leader.
• Craft and/or commission and disseminate thought leadership content that resonates with our target audience, addressing the specific care abouts of CIOs and VPs of Infrastructure in enterprises with extensive legacy systems. Collaborate with the Sales and Engineering teams to ensure a cohesive brand message and the success of marketing initiatives. Analyze campaign performance across HubSpot and Google Analytics and adapt strategies to meet business objectives, especially across digital and physical touchpoints. Lead, mentor, and help expand the marketing team to support the company’s growth and strategic objectives.

Job Requirements

• The ideal candidate is a utility player, able to perform across multiple facets of marketing. This person has worked as a product and/or solutions marketer in a professional, team-based environment, with experience with AI and generative AI trends and solutions.
• Strong communication and writing skills are required. Collaboration skills as well as empathy are essential for working closely with the development team, customers, and others at Mechanical Orchard.