Digital Marketer

Responsibilities:

• Develop and execute digital marketing strategies across various channels, including social media, email, SEO, and paid advertising.
• Plan and manage marketing campaigns to promote the company's products and services.
• Create engaging content for social media platforms, websites, and email marketing campaigns.
• Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics and social media insights.
• Optimize content and campaigns to improve reach, engagement, and conversion rates.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Collaborate with the design and content teams to create high-quality marketing materials.
• Manage and update the company website, ensuring content is accurate and optimized for SEO.
• Stay up-to-date with industry trends and emerging digital marketing technologies.
• Develop and maintain relationships with key partners and vendors

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketer or in a similar role.
• Strong understanding of digital marketing channels, including social media, SEO, PPC, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with the ability to think outside the box.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and interpersonal skills.
• Knowledge of design tools like Canva or Adobe Creative Suite is a plus.