Digital Marketer

Responsibilities:

• Support the development and implementation of digital marketing communications strategies
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Create winning strategies to grow company's social media presence
• Identify trends and derive insights, for spending optimization
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
• Collaborate with agencies and other vendor partners to achieve campaign objectives
• Measuring and reporting on the performance of all digital marketing campaigns
• Derive marketing insights and translate into business decision
• Manage CRM integration to overall business objectives
• Channel optimization (Social media, web, email, and others)
• Content development
• Calendar management
• Analytics and Reporting
• Identify trends and co-opt into messaging
• Monitor key online metrics to track the success
• Liaise with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
• Any other task as may be assigned
  

Requirements:

• A Bachelor’s Degree in Marketing, Communications, Media or any other related field
• Minimum of 5 years of experience in digital marketing
• Professional qualifications and certifications required
• Knowledge of online listening tools
  

 Note: We are committed to improving diversity in the workspace and work to ensure that our team is supportive of our employees. We strongly encourage applications from women.