Digital Marketing Specialist

Responsibilities:

• Develop and implement digital marketing strategies: Develop online promotion plans based on the company's business goals, including SEO/SEM, content marketing, social media marketing, email marketing, etc.
  

• Manage social media platforms: Create and publish content, maintain the company's social media accounts, and increase brand awareness and user engagement.

• Online advertising management: Plan, execute, and optimize online advertising campaigns, including Google Ads, Facebook Ads, etc., to ensure efficient use of advertising budgets.

• Content creation and management: Write and publish high-quality blog posts, press releases, case studies, etc., to ensure that the content is in line with the interests and needs of the target audience.

• Website traffic and conversion rate analysis: Use tools such as Google Analytics to analyze website traffic and user behavior and provide optimization suggestions to increase conversion rates.

• Email marketing: Design and implement email marketing campaigns, including mailing list management, content creation and effect evaluation.

• Collaborate with other departments: Work closely with the sales team and customer service team to ensure that marketing activities support business goals and provide necessary data and tools.

Requirements:

• Bachelor's degree in marketing, advertising, communications or related fields.
  

• At least 1 year of digital marketing experience, familiar with SEO, SEM, social media, content marketing, etc.

• Proficient in using digital marketing tools such as Google Analytics, Google Ads, social media management tools (such as Hootsuite).

• Excellent copywriting and content creation skills.

• Data analysis skills, able to provide actionable marketing suggestions based on data.

• Sensitive to market trends, innovative thinking and strong execution capabilities.